Re-using boxes for shipping does not always translate to "ugly". I find clean, undamaged, plain brown and white boxes all of the time, inside other packaging. This box came inside a commercial box that held a file cabinet dolly ordered for work.I certainly overdid the stamping on this one, but usually keep it to one of each of these three: a "thank you," my business logo, and the reduce-reuse-recycle slogan. The rough corrugation on this box made it tough to get the stamps to look clear and even, which lead me to keep going, and going. (Address removed to protect customer privacy)
On the inside, I avoid layers of plastic, tissue, popcorn, or any other unnecessary filler. A simple ribbon, personal note, and item tag with care instructions is all I include.
I know there are many who feel my style is too minimal and therefore lacking panache or taste, but when I receive over-packaged items it is a major turn-off. I don't like having to recycle or re-purpose all that garbage, I don't like thinking about having paid extra for that crud, and I don't like sorting through a package of miscellaneous whatnots like cheap samples, piles of unrelated business cards, or promotional junk just to find what I bought.
That's my mind, and it's not changing! :)